TIP OF THE WEEK

Power to the 4 Ps -

The below 4 Ps for Content Marketing can help you create focused, targeted and relevant

content that helps drive conversions. Following a focussed path can help minimise creating social media noise just for the sake of posting.

- Plan: Strategy before execution

- Produce: Create content that matters

- Promote: Distribute content

- Perfect: Measure and optimize to drive impact

*inspired by Pam Didner’s book, Global Content Marketing