Power to the 4 Ps -
The below 4 Ps for Content Marketing can help you create focused, targeted and relevant
content that helps drive conversions. Following a focussed path can help minimise creating social media noise just for the sake of posting.
- Plan: Strategy before execution
- Produce: Create content that matters
- Promote: Distribute content
- Perfect: Measure and optimize to drive impact
*inspired by Pam Didner’s book, Global Content Marketing
