TIP OF THE WEEK

Do a Competitive Analysis

Knowing what your competition is up to can offer great insights into what your target market

responds to well - and not so well.

Start by identifying your main competitors and then start researching their products, sales

processes and marketing strategies.

Consider these:

- How do they use their website?

- What social media platforms do they use?

- What’s their content marketing strategy?

- What content does their audience engage with most?